Tuesday, December 4, 2007

The New York Television Festival and Rio de Janeiro International Television Festival Partner in the "TV Festival PassPort Program"

New York and Rio de Janeiro in partnership

The New York Television Festival has reached a partnership with the Rio de Janeiro International Television Festival. This alliance is centered around an artist exchange program called the "TV Festival PassPort Program," in which independent Brazilian TV producers will have their work showcased at the 2008 New York Television Fest and independent American producers will be screened at the 2008 fest in Rio. In September, the Festival announced a similar partnership with the MediaGuardian Edinburgh International Television Festival.

New York, NY (PRWEB) November 28, 2007 -- The New York Television Festival (NYTVF) today announced that the Rio de Janeiro International Television Festival has joined its TV Festival PassPort Program. This unique artist exchange program, launched in September by the NYTVF, provides up-and-coming independent Brazilian TV creators and producers with free Artist Passes to the 2008 NYTVF and the ability to screen their work at the fest in New York. In exchange, members of the NYTVF Fellowship program will be welcomed at the 2008 International Television Festival and have the opportunity to screen their work for audiences in Brazil. Rio de Janeiro International Television Festival, which is promoted by Brazil's Institute of Television Studies (IETV), is the second international festival to join the PassPort program, following the MediaGuardian Edinburgh International Television Festival in September.

"We are thrilled that the International Television Festival in Rio de Janeiro is joining the TV Festival PassPort Program," said NYTVF founder Terence Gray. "The Program will create incredible opportunities for outstanding independent TV creators around the world to showcase their talents on an international stage."

"The Institute of Television Studies is excited to establish this partnership", said Brazil's IETV director Nelson Hoineff. "We believe that this is a great opportunity for producers in US and in Brazil to exchange ideas, make their work widely know and above all to promote innovative ideas for the television content in both countries".

As part of the TV Festival PassPort Program, the four pilot-makers named to the NYTVF Fellowship program will receive the opportunity to screen their pilots in the "Festival of Festivals" screening series at the Rio de Janeiro International Television Festival in November 2008. Launched in 2007, the NYTVF Fellowship Program pairs talented pilot-makers from the NYTVF Independent Pilot Competition in mentorships with established TV producers. Television industry veterans Michael Davies, Tom Fontana, Mitchell Hurwitz, and Phil Rosenthal are participating in the inaugural year of the program.

As part of the exchange, a number of stand-out TV creators who have submitted original work to the 2007 Rio de Janeiro International Television Festival will be eligible to receive free Artist Passes to the 2008 NYTVF and have their projects presented to New York audiences.

The NYTVF debuted in 2005 as the industry's first showcase for independent television. Recent pilots that premiered at the Festival and have been sold to major networks include the scripted comedy "Split the Difference" to NBC Universal Television Studios and the improv comedy pilot "Criss-Cross" to A&E Television Networks. Additionally, the reality series "Off the Hook" was purchased and developed as a series by Versus. The third annual NYTVF ran from September 5th through September 9th.

The NYTVF is supported by Signature Sponsors MSN, Xbox and Procter & Gamble Productions. TV Guide and the William Morris Agency are Official Supporting Sponsors. Official Network Sponsors for the 2007 NYTVF include NBC Universal, FOX, ABC, A&E, Bravo and E!. The NYTVF works in conjunction with the Mayor's Office of New York City.

For more information on the NYTVF, please visit www.nytvf.com.

For more information on Rio de Janeiro International Television Festival and the IETV, please visit www.ietv.org.br.

About the New York Television Festival

The NYTVF was founded in 2005 as the industry's first recognized independent television festival, providing a platform to elevate the work of artists creating for the small screen. Held annually each fall in New York City, the birthplace of modern television, the Festival unites artists, executives, industry figures, and fans together in one forum to celebrate the medium and to help shape its future. Along with the Independent Pilot Competition, the Festival features panel discussions, network premiere screenings, and other special events designed to honor television as an institution and as an art form.

About Brazil's International Television Festival and the Institute of Television Studies:

Brazil's Institute of Television Studies (IETV) was created in 2001 and since then hás been playing a leading role in the promotion of television industry and culture in the country. It promotes dozens of events, among them the International TV Meetings, which yearly brings outstanding TV producers and scholars from all over the world to discuss the medium in Rio de Janeiro. The IETV also publishes the "Cadernos de Televisao", a quarterly magazine on advanced TV studies. The International Television Festival, promoted by IETV, was established in 2005 and will take place this year Nov 16-24 in Rio de Janeiro and other Brazilian cities, like Santos (Sao Paulo), Belem and Fortaleza. It is divided in nine sections ranging from exhibitions to discussions and workshops on contemporary television. The Festival is sponsored by Petrobras (the leading Brazilian oil company), Oi (a leading local telecom), Senac (Rio's commerce association) and Brazil's Ministry of Culture, among others. It has the support of the major Brazilian TV networks, such as Globo, SBT, Band, MTV Brasil and TVE

http://www.emediawire.com/releases/2007/11/emw572467.htm

A Lurid Aftermath to a Hedge Fund Manager’s Life

Seth Tobias is in the news, shocking many who have been familiar with his image on Television. He was a hedge fund expert and pundit.

http://www.nytimes.com/2007/12/04/business/04tobias.html?em&ex=1196917200&en=9fa6d5fadcbbcc99&ei=5087%0A#

Soccer: Dunga calls in 22 players to Brazilian U23 squad for friendly

Dunga calls in 22 players to Brazilian U23 squad for friendly

THE ASSOCIATED PRESS

RIO DE JANEIRO, Brazil - AC Milan striker Alexandre Pato, who scored 12 goals in 26 games for Internacional over the past two years, led a 22-man roster selected as part of a Brazilian under-23 squad for a friendly as manager Dunga begins the country's Olympic preparations.

The Brazilian U23s will face a Brazilian league select side in Rio de Janeiro on Dec. 9.

Pato played the last two years for the Porto Alegre-based Internacional before transferring to Milan during the European summer. Because he turned 18 on Sept. 2, he is not eligible to play for Milan until January.

He was the only European-based player selected, although others may be added. Dec. 9 is not recognized by FIFA as an official date for friendly games, and many clubs could refuse to release their players.

"It's up them to show their potential," Dunga said on the confederation's Web site. "It's the player who earns a berth and shows he has condition to be summoned again."

Dunga selected three players each from Cruzeiro and Atletico Paranaense, as well as two each from Internacional, Gremio and Coritiba.

Dunga said all the players are on a broad list of athletes with a chance to make the final cut for the Olympic squad.

"It will be a great opportunity to see them up close in training camp, the players that we've been observing for some time and are on the early list of players we'll call up," Dunga said.

http://www.metronews.ca/storyCP.aspx?pg=./R112726AU.xml

Monday, December 3, 2007

Life in Rio de Janeiro

Lucy Beney says Rio has everything to offer, from the world famous beaches of Ipanema and Copacabana to the world's largest urban forest, the lush and colourful Florestra da Tijuca.

As a Naval daughter, I spent my childhood on the move, both abroad and within the UK. After boarding school and university, I worked in London for seven years in journalism, publishing and political relations, before marrying my husband - and a multinational company into the bargain. We have been on the road ever since.

In the last twelve years, we have lived in Brazil, Malaysia, Holland (twice) and Oman and now we are thrilled to be back in Brazil again, which we feel very much to be our second home. We have two young children, who have taken very quickly to the carioca lifestyle - and for whom life really is a beach most of the time.

Geography and Climate: Rio de Janeiro, a cidade maravilhosa, is just that - one of the world's most marvellous cities. Sandwiched between the South Atlantic surf and the dramatic mountains of the Costa Verde, Rio is blessed with a stunning setting.

The city has everything to offer, from the world famous beaches of Ipanema and Copacabana to the world's largest urban forest, the lush and colourful Florestra da Tijuca.

Rio's geography means, however, that the city has grown upwards where it can't grow outwards, in order to accommodate more than seven million people who call it home.

Copacabana is one of the most densely populated residential districts in the world. It also means that favelas - or shanty towns - cling to the hillsides throughout the city, and are often only a few hundred metres from the smart apartment blocks which house the city's more prosperous citizens. The division between the haves and the have-nots is painfully clear.

The city is broadly divided into four zones - Centro, which includes the main business district and Rio's busy port; the zona norte, an industrial and residential suburb; the smart and fashionable zona sul; and the rapidly growing zona oeste, originally a beach front residential suburb, but now an area to which many businesses have relocated and where the pace of new development is faster than ever.

Brazil's summer runs from December through to March and temperatures in Rio usually hover between 35 and 40C, but can go higher. That is hot. Most homes have air-conditioning only in the bedrooms, although schools, offices, hotels and public buildings are air-conditioned throughout.

The winter, June to September, offers weather not unlike a good English summer. Temperatures rarely fall below the mid-teens and 20C is considered cold. The fierce heat goes out of the sun, the locals start wearing woolly tights and anoraks and only mad foreigners use the pool.

People, Religion and Language: Known as cariocas, the natives of Rio come in all shapes, sizes and colours. People of any racial background blend in very easily. The huge variety of Brazilian surnames gives a clue to the widespread origins of the country's population, and Rio is one of the biggest melting pots. The cariocas are amongst the kindest, friendliest and most generous people on earth - that is, until they get behind the wheel of a car.

A huge crowd packs Copacabana beach

The body beautiful is taken very seriously, clothing is minimal and cosmetic surgery is big business. "Spot the Silicone" is a good game for the beach - and a never-ending love affair with the beach lies at the heart of being a carioca. As long as the beach is hot, the sky is blue and the beer is cold, life is worth living.

Brazil is the world's largest Roman Catholic country. There is, however, a growing number of modern, evangelistic Protestant churches too. There is an English-speaking Anglican church in Rio, as well as several other churches where services are conducted in English.

Ten years ago, very few Brazilians spoke any English. Now, it is likely that in large shops or restaurants in Rio, at least one member of staff will know a little English. However, a good command of Portuguese is essential for long term survival in Rio.

There are many different types of Portuguese course available. Many expatriates choose to learn on a one-to-one basis with a teacher who comes to them at their convenience, rather than in a more rigid classroom setting. People speaking English are invariably assumed to be American.

Getting around: Getting around within Rio can be a frustrating business. Traffic, especially during rush hours, can be terrible. Driving in Rio is not for the faint-hearted - it is not for nothing that one of the main thoroughfares is called Avenida Ayrton Senna.

The surfaces of many roads are in bad condition and Brazilians in cars are generally neither courteous nor patient. Buses are cheap and plentiful, but can be a haven for pickpockets. Taxis are also readily available. There is a metro system, but it serves a very limited area, running north from Copacabana, through the centre of the city.

Most makes of car are available in Rio and they are fractionally cheaper than in the UK. You can drive on the new type of British driving licence, but will need an authorised translation, renewed every year. Holders of old-style British licences will also need an International Driving Permit as well as a translation of the licence.

Many people employ motoristas to drive them around - equally many others drive themselves. Once you've accepted that you need eyes in the back of your head, it's not so bad!

Brazil is a huge and diverse country. As a result, the most convenient way of travelling between cities is by air, although this is expensive. Passenger train travel is virtually non-existent. There are good inter-city bus services, if you can afford the time.

Around Rio, there are many lovely places to visit for weekends away and days out. Along the coast, places such as Angra, Parati and Buzios offer isolated beaches, colonial history and schooner trips.

Inland, remnants of Brazils' royal heritage can be seen in Petropolis. Other small towns in the mountains offer a welcome escape from the summer heat along with lots of outdoor activities.

Further afield, north of Rio in the State of Minas Gerais, the old colonial gold mining towns are well worth a visit. Magnificent Ouro Preto and Diamantina both have world heritage listing.

Housing: Most expatriates in Rio and many Brazilians live in "closed condominiums" - gated communities with 24 hour security - in either the zona sul or the zona oeste. In both areas, a wide variety of apartments are available for sale or rent - those with spectacular views are at a premium.

If you want a house with a garden, it will invariably be in the new suburbs of Barra da Tijuca and Recreio in the zona oeste - one of the few places in Rio with space.

Most families have a full-time maid, who may or may not live with them. Her salary will amount to between GBP 150 and GBP 200 per month.

Education: There are a lot of good fee-paying schools in Rio, both Brazilian in origin and also international. The British School takes children aged 3-18 and has sites in both the zona sul and the zona oeste. There is also an American School, a small International School and various bilingual kindergartens.

Making the famous caipirinha Brazilian cocktail

Whilst the British and American schools follow the curricula of their respective countries and teach in English, the vast majority of their pupils are Brazilian. Expatriate pupils have daily Portuguese lessons - and need to get used to rice and black beans for lunch.

There are door-to-door school bus services available for most schools, which can make life more manageable, depending on where you live and which school your children attend. Many older expatriate children go to boarding school in their home country.

Generally, Brazilians love children - although not the raising of children, it would appear. Most professional and prosperous Brazilians hand over the daily lives of their children to a variety of domestic helpers such as nannies, maids and chauffeurs - and sometimes a combination of the three. It is expected that you will have 24 hour a day childcare on tap.

School parents' days are just that - you go to school to talk to the teachers and the children stay at home all day. At arrival and pick-up times, school yards are packed with white-clad nannies, while the chauffeur waits in the car outside and keeps the air-conditioning running. This can make it hard for expatriate parents to meet local parents, as this pattern is repeated at other children's events, such as birthday parties and after-school activities as well.

Children are welcome in most places and it is common to see very young children eating out with their parents late in the evening (often with the nanny too).

Children's birthday parties in Rio are in a different league. It is common even for very young children to have lavish, lengthy, noisy parties which run on well into the evening and to which the parents invite almost everybody they know. Some parents will spend more on one child's birthday party than their maid earns in a year.

Health: Rio has some excellent doctors and hospital facilities, but they come at a price, so health insurance is a important. In the private sector, it is normal for the doctor to ask you when an appointment would be convenient, and to apologise if a doctor is not immediately available. Emergency treatment in public hospitals is free and can be very good.

One of Rio's public hospitals has very skilled emergency teams and a reputation as the best trauma hospital in South America (they have plenty of practice). After an accident, you would actually be better off being taken there than to a private hospital, at least initially.

Plenty of expatriates have babies in Rio - and those babies will automatically receive Brazilian nationality.

Economy and Taxation: The economy is doing reasonably well at the moment. Rio is one of Brazil's major sea ports, various industries - including a growing oil and gas sector - are headquartered in the city and tourism brings in a lot of cash. The days of hyperinflation have long gone, although many Brazilians remain cautious about the future, and are reluctant to enter into long-term financial arrangements, such as mortgages.

The Brazilian taxation system is fearfully complex. Anyone coming to live and work in Brazil should take expert advice on their particular situation.

It is worth knowing that the Brazilian government taxes worldwide income - for example, rental income from a house in the UK is liable. It is possible, however, to claim tax deductions for payments towards private health and education.

Security: Brazil has a bad reputation abroad for crime and violence. The worst of the violence - and it is shocking - is confined within the favelas. There are certainly areas of the city which foreigners should take care to avoid - this includes all favelas.

As in all big cities, street crime is a problem, but there are many ways in which you can reduce the risks. Dress to blend in with the locals, don't draw attention to yourself and keep your eyes open all the time. Keep your mobile to yourself, stick to junk jewellery and a cheap watch and carry only small amounts of cash.

Entertainment: Living in Rio is an entertainment in itself, but should you need more, there is plenty on offer. Rio is, after all, a popular tourist destination. The world famous Sugar Loaf and Corcovado with Cristo Redentor (the statue of Christ) are all you could ever hope they would be. The views from both are stunning.

Rocinha shantytown in Rio

Being the former capital of Brazil, Rio has no shortage of beautiful buildings, churches and museums. There are plenty of cinemas - most film soundtracks are in English, with Portuguese subtitles, although children's films tend to be dubbed.

There are theatres - most famously Rio's Teatro Municipal - which offer plays, concerts and ballets. Samba shows, giving a taste of Carnaval, also run year-round. And of course, there is Carnaval itself.

Sportswise, virtually everything is available. There are many good sports clubs, offering high quality facilities and tuition to both adults and children. You begin to understand Brazil's success on the football field. On the beach, volleyball and surfing of every kind is popular. My husband is learning (successfully!) to surf at the tender age of 40.

The Florestra da Tijuca offers hiking and walking trails right in the centre of the city. The more adventurous can parachute and hang glide from some of the many surrounding mountains.

There are lots of good restaurants in Rio, serving all types of cuisine and generally eating out is not expensive. Traditional Brazilian food features large on many menus, whether it is the feijao (black beans), rice, pork fillet and kale associated with Minas Gerais, or dishes based on sea food and manioc from the country's north east.

Churrascarias - where a succession of different barbecued meats is brought to your table, until you really cannot eat another thing - are also very popular. Italian food of all kinds is widely available. The only notable absence is Indian food - even curry powder is impossible to get.

Many Brazilians still eat their main meal at lunchtime, so long lunch hours even on weekdays are the norm. There are also a wide array of Brazilian desserts, many very sweet and based on doce de leite, a kind of caramel derived from condensed milk.

Brazilian beer is very good - especially at a barraca on the beach as the sun sinks behind the mountains. Caipirinha - Brazil's national drink, concocted from crushed limes and sugar cane rum - is definitely addictive.

Brazilian wine still leaves something to be desired - although they make a good bubbly. Decent, reasonably priced imported wine is widely available.

http://www.telegraph.co.uk/global/main.jhtml?xml=/global/mentors/rio.xml

Brazil looking to tap deep oil

Huge offshore deposit challenges technology

RIO DE JANEIRO, Brazil - This country, famed for its development of ethanol from sugar cane, soon could become one of the world's great oil powers if its state-controlled energy company, Petrobras, can tap a potentially huge deposit beneath the South Atlantic Ocean.

Experts believe the deposit, in the Tupi field 180 miles off Brazil's southeastern coast, holds up to 8 billion barrels of light oil and natural gas. If confirmed, the deposit would be the largest petroleum find in seven years and would propel Brazil to the No. 12 position in oil reserves, after the United States and ahead of Canada and Mexico.

Analysts say the deposit could be worth up to $60 billion and predict that Brazil, which last year for the first time produced as much oil as it consumed, could become a major oil exporter.

Yet the find will challenge Petrobras' reputation as one of the world's best at exploiting deep-sea oil deposits.

About 70 percent of Petrobras' oil production comes from deep-water wells, making it the world's biggest oil producer at such depths. But the Tupi deposit is deeper than Petrobras has ever drilled - under 7,000 feet of ocean water and more than 16,000 feet of rock, sand and salt, including a 1.2-mile-thick layer of rock-hard salt.

How to tap into the find has set off a technological race, spurred because the potential rewards of exploiting the deposit are so great, especially as the price of oil nears $100 a barrel.

"It's among the most complicated projects in the world in terms of deep water," said Caio Carvalhal, a Brazil-based research associate with the U.S. consulting firm Cambridge Energy Research Associates. "But Petrobras has proved in the past that it is up to the task."

Company officials say years of planning lie ahead, and experts estimate that the Tupi field won't start operating fully until 2013. Though the company announced the find last year, it just released estimates of its size in November. The company will have to drill more wells to better calculate the size of the deposit.

"This was the first time that we arrived at this depth, and the technology is expensive," said Guilherme Estrella, Petrobras' director of exploration and production. "The costs are elevated, but the quality of the oil brings robustness and viability to this investment."

The Tupi field is the latest landmark in a technological race to the bottom of the ocean that many say is the energy industry's future.

Already, about one-third of the world's oil production is offshore, with up to 15 percent coming from deep water, said energy consultant David Llewelyn, who's worked extensively in Brazil. Some of the most promising offshore oil regions lie in the so-called Golden Triangle, made up of the Gulf of Mexico and the coasts of Brazil and West Africa.

In 2005, U.S.-based Chevron and its partners drilled the deepest offshore oil and gas well in history at 34,189 feet below sea level in the Gulf of Mexico, according to Transocean, the world's largest offshore drilling contractor, which completed the well. The deepest onshore well, at 37,016 feet, was completed this year on Sakhalin Island, off the Russian coast, for ExxonMobil.

Last year, Chevron announced it had found one of the biggest oil deposits in the United States, with up to 15 billion barrels of petroleum, more than 28,000 feet below sea level in the Gulf of Mexico.

"This is where the industry has to go to make the big finds," said Thomas Marsh, Houston-based vice president of the consulting group ODS-Petrodata, a world leader in offshore exploration analysis. "And a lot of money is being spent on getting the industry going where it needs to go."

Oil companies reach such deep deposits by lowering drill bits into the ocean floor through a system of pipes connected to a floating platform on the surface. The pipes and drills get smaller the farther into the ocean floor they penetrate. At maximum depth, they're about 8 inches wide, which increases their chances of being damaged.

The dangers come with the intense water pressure and heat, which can damage even the hardiest of drills. Temperatures 30,000 feet below the ocean floor can reach 400 degrees Fahrenheit, hot enough to turn oil into natural gas.

The biggest technical challenge of the Tupi deposit is penetrating the solid salt layer, which can become a kind of gel that squeezes and resists the drill bit. Salt also can interfere with sound wave-based seismic imaging that engineers use to figure out what's below it.

The deposit's location far from the Brazilian coast complicates the task of delivering an estimated 53 million cubic feet of natural gas daily to consumers in the project's pilot phase.

Because natural gas can't be stored, Petrobras might have to build a gas pipeline that would stretch 180 miles to shore or install gas liquefaction facilities above the deposit to turn the natural gas into a liquid.

Despite the difficulties, Petrobras will rise to the challenge, said Marcio Rocha Mello, president of the Brazilian Association of Petroleum Geologists and a former head of the company's geosciences section.

Before confirming the Tupi find, Petrobras drilled 15 wells into the solid salt along Brazil's southeastern coast, mapping an undersea basin of oil and gas stretching about 500 miles.

"We've put a lot of training and resources into this," Rocha Mello said. "The technology involved is already fully understood. It's not going to be a problem."

Drilling the first well alone cost $240 million, and tapping the Tupi deposit will require investing at least $5 billion at the outset, Llewelyn said. Petrobras controls a 65 percent stake in the deposit, with British company BG Group and Portugal's Gal Energia controlling the rest.

Petrobras has made such investments pay off in the past, largely through innovation. The company pioneered the use of floating platforms to drill wells and store oil and has come up with new ways to heat and transport extracted petroleum.

The company has tried such technology in more than two dozen countries, including the United States, and shared its know-how with nations also looking at going deep. In the process, Petrobras has lowered its costs for finding new deposits.

And unlike state energy companies in Venezuela and Mexico, Petrobras is known as one of the best-run firms in the industry.

Innovation has come with risks and even tragedy. In 2001, a Petrobras rig that was then the largest in the world caught fire and sank off Rio de Janeiro, killing 11 people.

Despite such setbacks and the enormous investments required, the Tupi discovery guarantees that Petrobras will be exploring the ocean floor off the Brazilian coast for years to come.

http://www.baltimoresun.com/news/nation/bal-te.brazil02dec02,0,1375165.story

Carnival time in Rio de Janeiro

THOSE lucky enough to have visited Rio de Janeiro for Carnival say you have not partied unless you have experienced this event.

A city that spends most of the year dealing with growing domestic issues comes together to show the world amazing colour, beautifully rehearsed dancing and to play hypnotising music.

Many of the locals prepare for the best party of the year, from February 2-5 in 2008, to show off their talents – and the performances are faultless.

The best chance to see the parading samba schools are at the Avenida Rio Branco, which is free. For those who like to see the best and aren't scared to pay, then the prestigious Sambadrome is the place to be.

Entry to the Sambadrome is the hottest ticket of Carnival and can be costly, too, ranging from $225 to $800-plus.

For more than 150 years the Brazilians have been showing the rest of the world how to party.

More than 100 groups will be parading through the streets, not just of Rio, but throughout the country. Carnival is held each year 40 days before Easter and marks the beginning of Lent.

But Rio de Janeiro is the place to be. There is a plethora of balls and you have to get to one to be a part of the celebrations yourself.

Some of them are expensive, but check the websites to find one to suit your budget.

Some don't start until late at night and the music is still playing long after the sun has returned the following day.

There are plenty of other things to do in the city that won't break the bank.

The streets are alive with festivities, some well organised and others just spontaneous happenings at local bars.

Visitors wanting something different, or a much cheaper option, can look towards celebrations in nearby towns.

But everywhere you look, you will find a party.

Those looking for some rich culture won't be disappointed, either. A visit to Carnival is the best way to learn about Brazil because it is important to the people who live there.

They put their hearts and souls into their preparations and performances.

http://www.news.com.au/travel/story/0,26058,22860387-27977,00.html

The Master Cleanse Diet

The Master Cleanse Diet

New diet plan called The Master Cleanse Diet says that its weight loss results are 'outstanding.' The Master Cleanse Diet is also known as Lemonade Diet. Below is the press release from the company presenting this diet plan.

The Master Cleanse Diet, which is also known as the Lemonade Diet or Master Cleanser Diet is making big waves in the health industry. It has become the latest rage from Health Gurus to Hollywood Actors and Actresses. But is the Master Cleanse Diet all its cracked up to be?

The diet is based off of a mixture of lemon juice, cayenne pepper and maple syrup (grade b). This may sound like an odd compilation however the results have been most surprising. This particular mixture, master cleanser enthusiasts say, is the key to cleansing the body of long-term toxins and cleaning the blood, kidneys, liver and colon as well as the intestinal wall. In addition to this many experience vasts amounts of weight loss in addition to the cleanse. Reports have been done that claim people lose around 20 lbs in less than a week.

"I feel better than I have ever felt before" Says Jenny Smith of Portland Oregon,"and I've lost significant weight as a result."

There has been known cases of people continuing the Lemonade Diet for up to fourty days. The diet recommends however doing it a minimum of four.

"The main purpose is not to lose weight" says Jenny," It's about purifying your body and starting over with a diet that benefits you."

Many have also claimed that they do not gain their weight back after the cleanse, just a little bit of water weight. This is due to the persons lack of craving bad foods as a result of the cleanse. They often crave much healthier things like fruit and vegetables which provides much better long-term health benefits than the food they previously craved.

The concept of the Master Cleanse Diet derives from the fact that we live in a fairly polluted world. So polluted that our bodies cannot detoxify properly as a result. This build-up over time can produce long-term health problems including diabetes, cancers, acidity problems as well as many other health problems. This cleanse is supposed to level out the body while intensely detoxifying the system over a period of ten days. It has been said that we are what we eat as well as we are what we most commonly do. This is the stance that the Master Cleansers go by.

The Master Cleanse Lemonade Diet has even hit hollywood in a big way. Famous singer Beyonce Knowles is a large advocate of the master cleanse lemonade diet. It is recommended, however that people go through the diet using a fiber supplement, colon cleanser or natural laxative as the diet does not consist of any fiber.

For more information on the Master Cleanse Lemonade Diet visit www.master-cleanse-diet.net

http://www.emaxhealth.com/11/18660.html

Editor's note: eMaxHealth does not say this is a healthy diet plan, nor it endorses it. The point of this article is just to present a new diet plan for information purpose only.