The ski resorts in Røldal, Myrkdalen near Voss and Starandafjellet in the Sunnmøre topped the European snow statistics last year. As a result, Norway's fjord region wants to attract tourists to the West coast also during the winter season.
The nature in the western parts of Norway is just as spectacular in winter with snow-covered mountains, as in summer. As the region offers skiing adventures almost all year round, the tourism industry joins forces to profile the region on the international market as a winter destination.
It’s about time we show the world that the fjord region is more than spectacular fjords and a summer destination. Few other regions in Europe can offer winter adventures that could match ours, says managing director of Fjord Norge AS, Terje Devold.
The first step of the winter effort is a new portal with information on skiing resorts for downhill skiing, cross-country skiing and mountaineering. The joint venture between, Fjord Norge AS Innovasjon Norge, Fjord Tours AS, the ferry liner DFDS and the ski resorts at Voss, Sauda and Røldal will launch a marketing campaign targeting the British market in particular.
- To the British, the fjord region of Norway is the nearest skiing destination. Good ferry and airline connections make it easy to come here, and the transfer time to the nearest skiing resort is short, says Anders Waage Nilsen who heads the project.
- Skiing tourists are an interesting and vast market, and our long-term strategy is to position the Norwegian fjord region as a destination for skiing tourists who wish to combine a skiing vacation with wonderful nature and cultural experiences, he continues.
http://www.aftenbladet.no/english/englishnews/article595936.ece
No comments:
Post a Comment